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Leading tech innovation for a portfolio of fitness brands, including Fitness Factory, Balance, Vivafit, P20, FT30, Beat, and VEO.
ALEX ROD
INTRODUCTION
Where innovation meets mastery, I bring visions to life with the power of technology.
ABOUT
Mastermind of Innovation
A seasoned CTO with roots in computer engineering, my journey in tech began at age 8 when I built my first PC. With a foundation as a senior developer and a relentless pursuit of all things powered by circuits, I navigate the full tech spectrum—from servers and code to car systems and hardware intricacies. With an IQ of 164, I bring precision, insight, and transformative vision to every project.
ACHIEVEMENTS
Milestones of Impact
Years of dedication, hundreds of projects, countless breakthroughs. Here’s a snapshot of the journey so far.
317
Clients
25+
Years
1620+
Projects
1M+
Code Lines
SERVICES
Expertise Unleashed
A versatile engineer at every level, delivering precision-crafted solutions across software, hardware, and systems integration.
System Architecture
Building scalable, secure infrastructures for optimal performance.
Software Engineering
Full-stack development with a focus on efficient, maintainable code.
Hardware & Embedded Systems
Integrating hardware solutions with advanced coding and electronics.
End-to-End Solutions
Delivering cohesive, user-centered tech experiences from backend to frontend.
Innovation & Problem Solving
Crafting creative solutions to complex technical challenges.
RESUME
Odyssey of Innovation
Charting bold paths through every challenge, each role a new chapter in mastering the art of technology.
Balance Company Group
2016 - Present
Chief Technology Officer
London, UK
2014-2016
Freelance Consultant
Engaged with high-profile clients and industry leaders, contributing to impactful projects and building a network of influential contacts.
Portugal
2009-2014
Freelance Developer
Provided specialized tech solutions across various sectors, laying the groundwork for a diverse and comprehensive skill set.
CUSTOMERS
Catalysts of Success
Trusted by industry leaders and innovators, my collaborations have spanned the globe, driving success across various sectors.
TESTIMONIALS
Voices of Distinction
Endorsements from esteemed leaders who have witnessed firsthand the precision, innovation, and resilience I bring to every challenge.
It is with the utmost pleasure that I write this reference. As a member of the House of Lords and a businesswoman with decades of experience across the UK’s most pivotal industries, I have seldom encountered a professional with the level of finesse and expertise demonstrated here. This individual brings an exceptional command of software development, coupled with an innovative spirit and an unwavering dedication to quality. Their meticulous attention to detail and capability to streamline complex systems into elegantly crafted solutions have been nothing short of impressive. They are a credit to their field, bringing a standard of professionalism and ingenuity that would greatly benefit any organisation fortunate enough to work with them. Warm regards, Baroness O'Cathain, OBE
Baroness O'Cathain
Order of the British Empire
In my role as the former CEO of BT Global Services, I had the privilege of witnessing this individual’s exceptional expertise in security defense. During a time of heightened security threats, their analytical precision and strategic approach were instrumental in protecting critical systems and maintaining service integrity under immense pressure. Their depth of knowledge and capacity to execute swift, effective countermeasures exemplify a level of professionalism rarely seen in the industry. I highly recommend them to any organization seeking top-tier security expertise. Sincerely, Luis Alvarez
Luis Alvarez
Former CEO, British Telecom
As the Senior Partner of Zaiwalla & Co., a firm renowned for its involvement in complex international cases, I have had the privilege of collaborating with an individual whose technological acumen and strategic vision are truly exceptional. Their contributions have been instrumental in navigating intricate legal challenges, providing innovative solutions that have significantly enhanced our operational efficiency. Their expertise in technology, combined with a profound understanding of its application in the legal sector, has been invaluable. I hold their capabilities in the highest regard and recommend them without reservation. Sincerely, Sarosh Zaiwalla
Sarosh Zaiwalla
Zaiwalla & Co. Solicitors
CONTACT
Let’s Forge the Future Together
Step into a realm where innovation has no limits. If you’re ready to break boundaries and shape the extraordinary, let’s connect and create the future.